Bring together your entrepreneurial and small business colleagues for an in-person branding and marketing workshop, tailored to your individual community.
At the end of the workshop, participants will have documents detailing the most important aspects of their brand including a Brand Persona, an Audience Persona, an outline for email and blog sequences that fit both the Brand Persona and Audience Persona, research about where to find people who fit the ideal client/customer profile, and a map of their personalized marketing system including possible automation for expanded reach & time optimization.
This workshop is most effective as a two-day intensive with time for participants to create not only their Brand Persona and Audience Persona but to also work through visual elements and write an MVP email automation sequence. However, it can also be structured as a smaller event or as a recurring series of two-hour sessions.
- Craft Your Business Persona
- Your Big WHY
- Mission, Values, & Goals
- Visuals: Colors & Styles
- Discover Your Ideal Client/Customer
- Gender, Age, & Family/Relationship Status
- Skills, Expectations, & Dealbreakers
- Hopes & Dreams
- Pains & Fears
- Barriers & Uncertainties
- Chain of Beliefs
- What do they need to believe?
- What do they need to agree to in advance?
- What do you need to say for them to be pre-sold?
- What do you need to say to channel their desire, so they want your product/service more than anything?
- Describe their biggest PAIN in DETAIL.
- What is causing this PAIN? What is this PAIN a symptom of?
- Where does he/she spend time online?
- Where does he/she spend time offline?
- Favorites (movies, tv, books, etc)
- Communicate with Your Ideal Client/Customer
- Connect through Story: outline blog & email messages
- Connect through Visuals: basic psychology of color & design
- Finding People who Identify with Your Ideal Client/Customer
- Facebook Interest Groups
- Twitter Hashtags
- Instagram Hashtags
- Promotions & Advertising
- Streamline & Automate to Leverage Your Time
- Map your System
- Using Bots to Expand your Social Presence
- Email Automation
To learn more about bringing this programming to your community, please fill out the form below and I will get back to you as soon as I can.